GOOD SH**T

The Brief.

Design a complete brand identity for a custom t-shirt company. Differentiate the company from competitors and elevate the business concept. Student work.

The Solution.

T-shirts are the original uniform of rebels everywhere. This brand identity is inspired by the t-shirt’s rich history of being the best place to say whatever the hell you want, and look good doing it.

The Work.

Brand Identity, Logo, E-Commerce App