SUNNY-SIDE PUP

The Brief.

Design a brand identity for a local dogwalking business, based in a beachy Los Angeles suburb. The identity will live on T-shirts worn by the walkers and meant to act as on-person advertising.

The Solution.

Leverage an ‘old-school’ style emblem that can scale up and down to fit a variety of form factors, featuring an illustration of the founder’s dog, Stella.

The Work.

Emblem, T-shirt and business card design